Types of digital marketing, marketing has become an important role in our lives, after the great technological development that occurred recently, we have the term digital marketing, which is a huge term.

As it includes many shapes and types, which contribute greatly to marketing, almost surpassing the traditional means of marketing.

Concept of digital marketing

The term digital marketing includes all the marketing steps that companies take on the Internet.

Companies take advantage of digital channels, such as Google, social media, social media, e-mail, and websites, to communicate with current and potential customers, and to promote their goods and services in a huge way that reaches the largest possible number of customers around the world.

Types of digital marketing
digital marketing

Types of digital marketing

Social Media Marketing

The use of social media sites such as Facebook, Instagram, LinkedIn, Snapchat, and Youtube increased.

Significantly in recent times, Facebook, for example, has exceeded the number of 2 billion users.

Therefore, many companies use these sites to display and market their products, in order to reach the largest number of audiences at the lowest cost compared to traditional advertisements.

All companies, large or small, now create their own pages on most sites to communicate with customers permanently.

SEM Search Engine Marketing

The short for Search Engine Marketing, is one of the most important marketing channels on the Internet.

That seeks to increase the visibility of the site to be marketed on the first page and first results in search engines such as Google.


It is an acronym for Search Engine Optimization, and it means configuring sites for search engines to satisfy website visitors and to improve the experience of search engines to reach your site faster.

The SEO works on marketing your products in order to get a better ranking in the search ranks and reach high revenues for free.

And that by focusing on the search words of your company or project, or anything you want to promote.

The advantage of SEO is that it makes you reach large numbers of visitors for free, as there are about 40,000 searches performed every second on the Google search engine and 3.5 billion operations throughout the day.

Online Ads

Advertising campaigns are of interest to all companies and brands because they deliver the service or product directly to customer accounts, and for the types of electronic campaigns they are:

  • The Pay Per Click (PPC) is the pay-per-click of an ad.
  • Cost Per Impression (CPM) is the payment for every thousand views or thousand clicks on an ad.

Email Marketing

The Email marketing is one of the most powerful and effective types of electronic marketing for communicating with customers.

It works to target a specific category of people and helps revive business communication.

Email marketing depends on some companies sending their commercial products to customers through a text message on their e-mail.

Mobile Marketing

In recent years, many large companies have relied on mobile marketing.

This type of marketing is based on sending customers text messages containing promotional offers for products, and that is in cooperation with mobile phone networks.

Content Marketing

One of the forms of marketing that focuses on creating, publishing, and distributing content to target audiences across the Internet, and it is often used by companies to gain attention, gain potential customers, and expand their customer base.

Affiliate Marketing

Is a marketing activity in a type of business in which the business owner gives the marketer or marketers a commission for every customer who purchases from the employer’s site.

The commission for each sale, and whenever there is a sale, the marketer takes his

commission on the product, and this is through the marketer’s personal efforts.

In other words, affiliate marketing depends mainly on selling or promoting someone else’s products or services.

You get paid a commission for the effort. Affiliate marketing is one of the most popular

and popular ways to make money from the Internet.

Influencer Marketing

Influencer marketing is among the newer types of digital marketing. Influencer marketing

uses people with massive online reach who are the experts by your target market to drive sales.

Viral Marketing

The Viral marketing refers to a method of sorts, whether fashionable, funny, or bizarre enough to get a massive amount of shares online.

Viral marketing leads to a massive spike in website traffic over a short period of time.

It’s hard to do, but the benefits alone make it worth your time and effort.

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