But WhatsApp also allows users to send messages to businesses, and these messages do not offer the same protection.
The data in business messages can be used for commercial purposes, such as targeting ads with Facebook, and some of it is also stored on Facebook’s servers.
The company tried to reassure users through the status feature in WhatsApp, but WhatsApp now includes a banner that you can click to see an explanation of the new policy.
The company says: It reminds users to read the new policy and accept it to continue using the app as well
The platform indicates that commercial activities pay for the right to use WhatsApp to reach customers, and this is one of the ways that the company can provide its platform for free.
The new policy sparked a global outcry and users moved to competing apps, prompting WhatsApp to delay its launch until May and clarify that it focuses on commercial activities and will not affect personal conversations.
The WhatsApp announcement comes as Facebook has banned all news content in Australia, and the move prompted a senior British lawmaker to classify the move as an attempt to bully democracy.
It is reported that WhatsApp began sharing some personal information, such as: phone numbers and account photos, with Facebook in 2016 to improve friend recommendations and ads through the app.